Cinema Spot: Tsüri-Briefing

In the hectic whirl of daily news, it’s easy to lose track. Separating what truly matters from the noise can be exhausting. That’s where the Tsüri Briefing comes in. The team at Tsüri.ch distills the flood of information into a concise, informative email – highlighting only the most important stories. Producing this, however, takes considerable effort.

This cinema spot was designed to attract new subscribers and ran every day for a year in two cinemas, before each screening. In just a few seconds, it conveys the feeling of being overwhelmed by the constant stream of news: sounds, motion, disorientation. Then, Tsüri.ch provides a guiding blue thread, leading us into calm and clarity. A moment to breathe. Suddenly, everything is quiet and structured. The day can begin.

Packing all of this into seven seconds was a real challenge. For the first part, I chose an analogue approach: working with newspaper and Neocolor crayon. It symbolizes the team’s process of deconstructing and reshaping information. The «Tsüri Briefing» delivers the relief of clarity – and a sense of peace.